Events Committee Events POSTPONE - AmCham Marketing & Distribution and Telecom Committees Luncheon - How Digital Helps Shapi | POSTPONE - AmCham Marketing & Distribution and Telecom Committees Luncheon - How Digital Helps Shapi |
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Date: Tuesday, 01 November 2011 Are online media and content marketing the glue that brings multi-channel marketing together? Should company focus on a more holistic online marketing approach? According to IDC, Taiwan online advertising accounted 17% of the overall marketing budget, only behind 23% from United Kingdome; it shows that online advertising has been regarded as an indispensible strategy for marketing nowadays. However, how to leverage online digital solution more efficiently and swing along digital trend to connect users and captivate audiences under such a diverse and dynamic marketing environment will be the key for brands success. Although it proved that most of companies and advertisers perceive the importance of digital marketing, most of them feel unprepared when it comes to the four key issue of data explosion, dealing with social media, the growth of channel and device choices and the shift of consumer demographic. Given this, how to better utilize digital solution more efficiently to connect and captivate audiences under such a diverse and dynamic marketing environment will be the key for brands success.
With the extensive experiences and marketing insights, Marc Grabowski, Vice president MMD and Network of Yahoo!, will talk about what the next wave of digital marketing trend and also share along with the insight for getting ready to new trend and advertisement solutions, especially focus on video and mobile. Meanwhile, Marc will showcase how innovative and digital media solutions continue to transform and provides ground-breaking opportunities to connect relevant consumers to your brand. About the Speaker:
Since joining Yahoo! in 2003, Grabowski has led the Yahoo! Local Sales Organization, launched the Direct Response Sales Organization, acted as liaison during the Blue Lithium and Right Media acquisitions and integrated the Right Media and Blue Lithium Sales teams under the Yahoo! Network Sales team as head of the YNS Eastern US Region. Marc has extensive experiences leading digital media solutions. Prior to joining Yahoo!, he joined a Boston based CRM startup where he stayed for four years serving as an Account Director before joining Yahoo! in 2003. |
Marc Grabowski is Vice President MMD and Network at Yahoo!. Grabowski oversees the Mid-Market Display Organization as well as Yahoo! Network sales.Event Payment
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