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AmCham Marketing & Distribution Committee Luncheon - Social Media PDF Print E-mail

 

The Executive's Guide to Social Media for Business

 

 

SPEAKER

Thomas Crampton, Asia-Pacific Director of 360 Digital Influence, Ogilvy Public Relations Worldwide

 

 

Across Asia, social media tools like Facebook, YouTube, Twitter and blogs have redefined how businesses operate.
While interacting online, customers, clients, investors and other stakeholders determine whether a brand is hot or not. Every company needs to learn how to leverage these powerful platforms.

Social Media specialist Thomas Crampton, Regional Director of 360 Digital Influence at Ogilvy Public Relations Worldwide, will offer an executive's guide to everything you wanted to know about Social Media but were afraid to ask. This talk will be include material developed for a series of trainings done in partnership with The Wall Street Journal Asia about “Digital Networking For Business Leaders.”

Welcome to attend this luncheon and learn:

  • 5 ways to a rapid-start strategy in Social Media
  • How to engage your community in Facebook or other platform
  • Real-life examples of how businesses of all types and sizes use Social Media to build their brands

Who Should Attend:

CEO, General Manager, Marketing Head, PR Head

 

About the Speaker 

As Asia-Pacific director of 360 Digital Influence for Ogilvy Public Relations Worldwide, Thomas Crampton heads a team stretching across 23 cities in 15 Asian territories helping companies conceive, develop and execute Social Media strategies.

Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent for the International Herald Tribune and The New York Times, reporting from five continents and dozens of counties. Passionately involved in digital for the last six years, he writes a widely read blog, thomascrampton.com, and is a frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris.

Currently on the board of the The Foreign Correspondents’ Club of Hong Kong, Mr. Crampton has served as president of that club as well as president of The Foreign Correspondents’ Club of Thailand and on the board of the New York-based Overseas Press Club.

 
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