Communicating Sustainability: Workshop for CSR Professionals

*ORGANIZER: Veda International Corporation

* The presentation will be in Chinese.

Communicating Sustainability helps CSR professionals get a grip in planning, setting KPIs, organizing, and communicating CSR initiatives in any organization. This one-day workshop, filled with hand-on scenarios, is open to any CSR professionals in any corporation or organization interested in taking CSR communication practices to the next level.

This Workshop will:

Update you the CSR latest trends and issues, useful for planning and setting KPIs for CSR campaign
Increase your confidence in planning & marketing communication initiatives to achieve business objectives
Improve your efficiency and capability in handling daily CSR affairs
Learn a unique methodology to identify how your organization’s CSR measures up to stakeholders expectations, including NPO/NGO (CSR Brand Map)
Provide you a hands-on experience of the latest CSR knowledge management tool to better manage CSR
Provide you opportunities to network with top professionals in the field of CSR
Workshop Schedule:

Time Agenda
08:20 - 08:30 Administration
08:30 - 09:15 Keynote Speech: CSR Trends-Issues, Stakeholders and Communications
09:15 - 10:00 Scenario: Winning CSR Communication Through Knowledge Management
Developing CSR Brand Map (CSR Roadmap & Benchmark)
10:00 – 10:20 Planning an Effective CSR Communication Program-I (Strategy & MART Goal)
10:20 - 11:00 Group Discussion & Program Planning
11:00 - 11:20 Group Presentation
11:20 - 11:30 Closing Remarks

Who Should Attend:
Any CSR Professionals looking to implement or improve your sustainability communication.

About the Speaker

Lume Liao is a senior CSR adviser. She has extensive experience in handling projects on sustainability and CSR (corporate social responsibility) communications, her counseling focuses on stakeholder engagement, sustainability reporting and management of corporate-NGO partnerships. With over 23 years of experience as a professional communicator, Lume brings a wealth of knowledge about public relations, advertising and integrated marketing services from her previous positions in multinational consultancies in the Greater China region. She has provided brand communication, perception management, influencer marketing, government relations, media training, crisis management, and strategic marketing counseling services from a wide range of sectors including, telecommunications, FMCG, healthcare, banking, luxury goods, insurance, cable, and entertainment for regional and greater China clients.
Lume Liao was managing director for Edelman Taiwan, senior director with Burson-Marsteller Shanghai, Senior Vice President of Weber Shandwick China and Managing Director for Taiwan. Early in her career Lume served at Burson-Marsteller Taiwan Subsequently she held senior positions at both Ogilvy Public Relations and Hill & Knowlton Taiwan.
Lume has abundant experience in the area of government affairs, in Taiwan as well as China, including Taiwan’s Department of Health (DOH), General Information Office (GIO), National Communications Commission (NCC), local & central governments, Fair Trade Commission (FTC), and Information Office of Shanghai in China; her experience also includes contact with influential NGO’s.

Lume’s training client experience includes companies such as MasterCard, FarEaston, Texas Instruments, Tetra Pak, Johnson & Johnson Medical, Sony Ericsson, Alcatel-Lucent, Gambro, Rohm & Haas, and AIG, to name a few. Lume is a member of SEDA (Social Enterprise Development Association)

Veda International Corp.

Veda International Corp. is one of the leading communication firms that have been providing communication consulting services for over 15 years. Being the first Taiwan member in GRI (Global Reporting Initiative) and has long been practicing CSR, Veda successfully helped clients with CSR initiatives ranging from philanthropy campaigns to strategy planning such as AMD, Corning, Ford, Foxxconn, HP, MS, MSN and many more.

Today, corporations with more advanced CSR initiates are pressured by stakeholders, including both governing authorities and local communities, to publish CSR reports on a regular basis, including information on CSR implementations, strategies, policies and even results. Therefore, to assist corporations in establishing CSR reporting and management mechanism, Veda developed the CSR Knowledge Management Solution that will improve your company’s effectiveness and efficiency on CSR asset management and communications with different stakeholders for the CSR report and your company’s CSR successes.

Visit VEDA’s CSRone website ( http://www.csrone.com.tw) for more resources on CSR and VEDA’s CSR blog (blog.csrone.com.tw), where the latest news and posts are updated frequently, and share with us your thoughts and comments.

 102109 AmCham CSR Workshop - Veda (2.4 MB)