Events Special Events AmCham/ECCT Joint Special Lunch Workshop: How Marketers Combat the Downturn? | AmCham/ECCT Joint Special Lunch Workshop: How Marketers Combat the Downturn? |
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Date: Tuesday, 09 June 2009 While most of marketers are struggling with chopped budget and consumers have been changing their spending patterns after this credit crunch, some marketers still keep their business growing as usual. Mr. Michael Yang shares his views on how those marketers beat this downturn by introducing 2 case studies in the UK: the UK post office “Royal Mail” and the coolbrand restaurant “Wagamama” in London. This speech covers marketing issues for business-to-business (B2B) and business-to-consumer (B2C) in the speech. Mr. Yang will guide you through how Royal Mail is reviving the shrinking market of business direct mail by a series of sensory marketing campaigns, and how Wagamama becomes a dining phenomenon in the UK by implementing a creative extended marketing mix. Mr. Yang’s speech is for all marketers, especially those who are looking for innovative marketing strategies and tactics. Attendants may benefit from the following in the speech:
Lunch Workshop Agenda:
About CIMThe Chartered Institute of Marketing (CIM) is world’s largest organisation for professional marketers. They play a key role in training, developing and representing marketing profession. CIM deliver accredited, practice-based qualifications through UK and international study centre network, and offer industry-proven marketing and sales training courses. Innovation Planning Consultants., Ltd. is the accredited study centre of CIM programs in Taiwan. About the SpeakerMr. Michael Yang is a certified lecturer of The Chartered Institute of Marketing (CIM). Prior to his current lecturing career, he was Managing Director of European subsidiaries of “Genius” brand owner KYE Systems Corp. (UK, Netherlands and Germany) and Infortrend Technology Inc. (UK). Mr. Yang holds an MSc in Information Management at University of Sheffield in the UK.
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