Events Seminars & Field Trips Marketing Workshop: "行銷2.0 – 找到品牌與消費者溝通的訣竅" | Marketing Workshop: "行銷2.0 – 找到品牌與消費者溝通的訣竅" |
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Date: Thursday, 17 July 2008 以往，行銷人習慣使用傳統媒體來主導傳播，訊息通常處於單向；現在，因為網路世界的改變，訊息再已不是線性，取而代之由消費者來主導訊息接收，消費者從被動轉為主動，反而變成非線性，行銷2.0的時代正式來臨，企業是否使用全新的2.0模式接觸消費者？ 韓志傑, Yahoo!奇摩行銷暨媒體策略企劃部資深總監，將分享行銷2.0時代，企業應如何跟隨消費者在行銷上作調整，在消費者接收訊息的非線性行為中，找到品牌與消費者的溝通過程中最不可或缺的重要橋樑。如何運用入口網站（Portal Site）、垂直網站（Vertical Site）、使用者產生內容網站（UGC Site）及關鍵字搜尋行銷（Search Marketing）來達成企業目標？是否成立一個網站或活動網頁就是網路行銷？網路行銷真的只是適合run活動、玩遊戲、列印coupon？韓總監將進一步帶領您了解網路行銷的奧秘，並以數個成功案例帶領您見識網路行銷的強大效應！ 行銷2.0，是您達成企業目標的重要推手，協助您建立品牌與消費者的緊密關係！ About the Speaker(s)韓志傑(Jeff Han) 擁有10數年行銷經驗，曾於百事食品、聯合利華、葛蘭素史克藥廠、嬌生等公司任行銷職，擁有美國西北大學整合行銷傳播碩士學位。 身為全球網路服務的領導者，Yahoo!奇摩提供優質且多元的網路內容與服務，並創造在地化、好用且生活化的網路使用環境，讓使用者可以在線上快速取得、分享、創造、溝通資訊。並不斷致力於為廣大網友及企業客戶，提供豐富與多元化的服務與交流平台。 |
Event Payment
* Non-members whose companies are also non-members of AmCham may attend a maximum of three AmCham events.
Payment for Members
Event billing will be sent to members at the end of each month. Expense for any guests invited by an AmCham member will be billed to member's account directly.
Payment for Non-Members
Non-members who are neither guests nor staff of members must complete the credit card form and fax it back to AmCham at (02) 2718-8182 prior to registered event.
Registration Cancellation
Written cancellation must be received by AmCham 24 hours before the event, or else full price of the event will be charged to member's account.
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