Date: Thursday, 21 August 2008

北歐式行銷近年來受到愈來愈多重視，它們共通的特點是結合精確的思考、創意話題以及創新商業模式，以有限的資源創造優異的成果。

北歐櫥窗 (Nordic) 是台灣近年興起的生活風格品牌，以高雅、簡潔、人性的設計，重新定義了台灣消費者對居家生活享受的思考水平線，並成功在台灣帶起北歐風潮。如何在資源有限的狀況下，打造一個高感度的品牌，北歐櫥窗累積的經驗可以為中小型企業或是大型事業的創新事業部帶來思考與啟發。

台北市美國商會很榮幸邀請到北歐櫥窗總經理黃世嘉先生，將跨談生意、創意、設計、行銷、品牌、產品開發等議題，並歡迎與會者踴躍互動與發問。

“Nordic” (北歐櫥窗) is one of the few examples that successfully establish its premium and imaginary brand through Internet. With unique experiences of integrating E-commerce, retail, publishing, Internet marketing and multi-channel management, the speaker will share how to build up the Nordic brand in Taiwan. It could be especially valuable for marketers as Nordic didn’t spend any penny on ads or marketing campaigns and quickly gained publicity, orders, and solid customer base during its start-up years.

Moreover, the speaker will mention creative product/concept development process in Scandinavian companies. The “Viking Business Intelligence” is gaining more and more attention nowadays and inspiring us with different ways of thinking and doing business.

Nordic is a newly-established lifestyle brand in Taiwan. With focus on Scandinavian contemporary designs, Nordic’s products range from tableware, kitchenware, home decoration, to personal and fashion accessories.

Website: http://www.nordic.com.tw

About the Speaker(s)

Jack Huang is the founder and managing director of Dreamhub International Ltd, the company that aims to materialize dream ideas through creative marketing, product design, international collaboration, and innovative business process. Nordic is the first brainchild of Dreamhub. Before Jack started the company, he worked as business developer in Oslo with Opera Software, an innovative Norwegian company that specializes in web browser technologies. Jack Huang is the author of the top-selling book “Nordic Charm, I.C.E.”, and currently writes column for “Cheers” magazine about business creativity.