Committee Events

The circus is an unlikely place to find a paragon of innovation, but Cirque du Soleil is not your garden-variety circus. The Montreal based performing art group reinvented the circus as a popular entertainment and reinvents itself with each daring new stage show.

One of the successes of Cirque du Soleil is to have made possible the coexistence of business and art within the same company. Innovation and risk-taking proved to be the solution.

Join Cirque du Soleil's Senior Vice President of Marketing, Mr. Mario D’Amico as he takes you through the milestones that have propelled this world famous circus from a rag tag collective of street performers in the sleepy town of Baie St-Paul, Quebec, to a creative powerhouse that has transformed the lives of over 100 million people in more than 250 cities worldwide. Come be enchanted by Cirque's story and inspired by its vision.

About the Speaker

Mario D'Amico joined Cirque du Soleil as Vice-President of Marketing in 1999 and became Senior Vice-President in early 2007. Brand development, sponsorships, interactive media, graphic design, public relations and the marketing of Cirque du Soleil’s shows and other products all come under his responsibility.

Mario D'Amico's other skills make him ideally suited for a leadership role at Cirque du Soleil. He gained in-depth knowledge of Southeast Asia while traveling extensively through the region during a sabbatical year in 1987. His fluency in English, French, Italian and Spanish is another valuable asset in helping him to flourish in Cirque du Soleil’s multicultural environment and ensure its international visibility.

Mario D'Amico holds a B.A. from McGill University in international marketing and has over 20 years of experience in marketing, both with agencies and as a member of in-house marketing teams.

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